KIA EV6 Electric Car Launch @ ASB Automobile, KIA Flagship Showroom Gurgaon

A Futuristic Automotive Experience Styled by Sumaroh

At Sumaroh, we specialize in translating bold brand visions into immersive event experiences — and the KIA EV6 Electric Car Launch at ASB Automobile’s flagship showroom in Gurgaon was a showcase of that expertise. Designed to unveil KIA’s cutting-edge EV technology in an impactful and high-energy environment, this launch was all about futuristic flair, premium styling, and seamless execution.

Held at one of NCR’s most prominent KIA showrooms, this event not only introduced the path-breaking EV6 to customers and the media, but also reinforced KIA’s leadership in the electric vehicle segment. Sumaroh was proud to deliver a launch event that matched the innovation of the product with equally forward-thinking design.

⚡ Sleek, Futuristic Theme
We took inspiration from the EV6’s bold, aerodynamic design and eco-conscious technology. The decor featured sharp silhouettes, reflective surfaces, neon accents, and kinetic lighting — creating an atmosphere that felt electric in every sense. LED strips, animated backdrops, and glowing display pods enhanced the launch zone.

🚗 Dramatic Unveiling Moment
The vehicle reveal was choreographed with precision — incorporating synced lighting, mist effects, high-energy music cues, and dramatic curtain drops. The EV6 emerged in front of a bespoke stage setup that framed it like a piece of art.

🎤 Branded Content & AV Integration
We provided a complete AV solution, including custom LED visuals, media display walls, and real-time engagement displays. The stage design doubled as a brand storytelling canvas, allowing KIA to highlight features like fast charging, extended range, and design innovation.

🎯 Guest Journey & Premium Experience
From red carpet entry and media check-ins to branded welcome drinks and custom giveaways, every guest interaction was designed to reflect KIA’s premium positioning. Our team managed live coverage, test drive registrations, and influencer content creation support.

📸 Social-Ready Moments
Instagrammable photo walls, light-reactive logos, and branded props helped generate buzz across platforms. Guests were encouraged to capture and share their experience, creating valuable organic brand amplification.

🌱 Eco-Inspired Touches
True to the EV theme, we included sustainable materials in the décor, along with digital invites and recycled displays — showcasing that luxury and sustainability can go hand-in-hand.

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📌 Planning a car launch, showroom activation, or product reveal?
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