Aditya Birla Fashion Screening of World Cup Final 2023

@ JW Marriott Mumbai Sahar

An Unforgettable Fusion of Style, Sport & Celebration — Curated by Sumaroh

At Sumaroh, we specialize in designing immersive event experiences that not only reflect your brand’s personality but also connect with your audience on a deeper level. The Aditya Birla Fashion Screening of the ICC World Cup Final 2023, hosted at the ultra-luxurious JW Marriott Mumbai Sahar, was a power-packed celebration of cricket, couture, and curated hospitality.

This high-profile event welcomed fashion insiders, influencers, VIPs, and corporate leadership for a thrilling live screening experience wrapped in premium styling and seamless execution. Sumaroh was entrusted with bringing the vision to life — and we delivered on every detail.

✔ Premium Event Styling with a Fashion-Forward Edge
From the moment guests entered the venue, the ambiance was a bold blend of sports energy and fashion elegance. The space was transformed with branded installations, contemporary floral elements, dynamic LED visuals, and custom lighting that mirrored the excitement of the match and the sophistication of the Aditya Birla Fashion aesthetic.

✔ Stadium Vibes Meets Lounge Luxury
We crafted a stadium-like atmosphere using ultra-high-resolution LED walls, immersive surround sound, and plush viewing lounges. Guests could cheer for Team India while sipping on gourmet cocktails, enjoying curated bites, and networking in style.

✔ Seamless Guest Journey & Hospitality
Our hospitality team ensured that every touchpoint was smooth — from welcome experiences and branded access passes to elevated food stations and concierge-style guest support.

✔ Bespoke Brand Integration
Aditya Birla Fashion’s presence was woven seamlessly into every detail: custom selfie zones, live projection walls, subtle fashion elements in the décor, and branded gifting — all designed to enhance recall and resonance.

✔ Celebrity & Influencer Presence
The event attracted an elite crowd of influencers, fashion industry leaders, and personalities, creating a high-visibility experience with real-time social engagement and strong media buzz.

🎯 Why Choose Sumaroh for Corporate Luxe Events?

Whether it’s a product launch, leadership offsite, high-stakes screening, or destination wedding, Sumaroh delivers curated, immersive experiences that combine design thinking with flawless logistics.

📌 Want to plan your next premium event or brand showcase? Let Sumaroh handle the details while you enjoy the spotlight.

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